Promotional Event Video
Spending hours every week to increase your business’ traffic, clicks, conversions and shares on social media is no easy task. What’s more, how rewarding is it when you put money into social media campaigns with little to no payoff? Subsequently, do you invest in social media advertising again after one bad run?
Don’t let one poor campaign put you off from trying your luck at social media marketing again. A thorough, well-thought-out, robust social media marketing plan is one of the most valuable things you can have as part of your digital marketing strategy. Ginger Digital create winning social media ads for businesses. Primarily they are in manufacturing, construction, and technology – but not explicitly limited to these industries. These campaigns are designed to help them achieve an ROI and convert.
We’ve created this guide to drive home the fact that social media marketing is vital to your business’ success.
Social media marketing for businesses involves promoting themselves, their brand, products, services and USPs across social media channels. Companies can create Facebook, Instagram, LinkedIn, Pinterest, Snapchat and Twitter ads, as well as advertisements across YouTube and Google. Social media campaigns are designed to help businesses connect with their audience to build their brand, drive website traffic and increase sales.
Social media accounts are essential for a business in 2021, particularly if they want to stand out in the digital age. Social media’s influence is so significant that any company not making the most of it is missing out on crucial lead generation and sales opportunities.
Even if a business isn’t selling directly online via their website, creating effective, thought-provoking content via Twitter and Facebook ads can make a huge difference. Social media marketing campaigns can help draw more eyes to your business. That increased recognition can help you stand out amongst your competitors.
Social media has been instrumental in helping businesses grow and adapt, which many companies find a struggle. Particularly considering the COVID-19 pandemic, which has affected businesses worldwide, maintaining a presence on social media and utilising its power has helped companies weather the proverbial storm.
What else can social media marketing do for businesses, pandemic or not?
Implementing a robust, consistent social media strategy will increase your brand recognition, engaging with a broader audience of potential customers across different channels. This increases when people interact with your content and share it.
Without marketing on social media, your inbound traffic will be restricted to your regular customers. While that’s important, you need to brand outside of this loyal circle. Consider what content different people resonate with, what keywords they search for and which channels they search on. Syndicate your content across various platforms for the best results.
Increased visibility helps you achieve more opportunities for conversion. While the organic conversions may not happen immediately, time and patience will be vital to achieving them.
At their core, Facebook, Twitter, LinkedIn, and Instagram are networking platforms. Creating a unique voice for your business helps to humanise it, and customers will notice how you interact with them. Personalising responses helps instil reassurance and positive experiences for customers, and thus they’re more likely to buy from you.
Social media campaigns don’t have to cost the earth. Creating profiles for businesses is free, for starters. You have full control over the investments you make via your social media platforms, and achieving an ROI is greater if you know how to do it correctly. Of course, trial and error play a huge part here; you have to be aware of your audience, demographics and goals if you want to make money via social media marketing.
You can see your audience’s interests and opinions more clearly by using social media. Use your social channels as a useful research tool to help you understand your industry’s customer activity. Subsequently analyse your ideal target demographics for more social media ads.
While it’s clear that social media marketing has distinct advantages, so the core ingredient which will help you make an even greater impression is video. Video ads are a vital piece of the marketing puzzle; more people digest video content these days. Video marketing for businesses goes hand-in-hand with social media, and it’s never been easier to execute winning video campaigns. It helps you achieve all of the above and more
If you’d like to learn more, speak to Ginger Digital. We are video production and marketing specialists who can deliver winning campaigns for your business.
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We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.Start project
Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.
We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.
The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.
We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.
What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.
We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.