Promotional Event Video
Whether you’re a business owner or a marketing professional working for an enterprise organisation, there’s no journey more exciting or topsy-turvy than promoting and growing your brand.
Social media marketing, for example, can work wonders for almost any business in virtually every industry. There are plenty of gaps in the market for professional high-quality video content at the heart of campaigns. Certain types of video ads, specifically YouTube ads, are the one type we’ll discuss today and explain how vital they are at helping your business grow and flourish.
Did you know that YouTube isn’t just considered a social media platform? It’s also a search engine.
In fact, it’s the second largest search engine, next to Google, which can be attributed to the soaring popularity of video content and its general user-friendliness.
Granted, Google owns the YouTube brand, effectively occupying the top two search engines used worldwide.
YouTube ads, if targeted right, can have a very low CPC (cost per click) for a specific product or service. Some of the benefits of YouTube marketing include a huge potential audience reach for companies that are budget-conscious, as well as having the ability to ‘tag’ keywords in videos. This therefore aids your SEO (search engine optimisation) strategy.
Traditionally, all YouTube advertising involved TrueView ads, which were created to help users control their advertising experience.
Before these, users had no way to interact with content meaningfully, thus making ads potentially more frustrating and less relevant. However, that’s different nowadays.
While these ads have a more straightforward creation process, YouTube is a powerful tool to promote high-quality, branded video content to a massive audience.
Statistics show that YouTube ads generate more video views and engagement, clicks and conversions than any other. As per Ginger Digital’s previous articles on video and PPC trends, we can see that video is set to dominate the advertising landscape in 2022.
Solution: Video discovery ads
Your ad content can really shine if you integrate video into a YouTube search experience. Create ads to make people watch a video on your YouTube channel, telling them more about your brand.
Goal: Brand awareness
Solution: Non-skippable video ads
Casting a wide net is a great way to define your perfect audience and qualified leads, with non-skippable ads appearing pre-roll, mid-roll or post-roll.
Goal: Lead generation
Solution: Skippable video ads
Designed to be skippable, this ad content is crucial for conversions, introducing a level of reliability and memorability to your brand.
Goal: Communicate to your audience
Solution: Bumper ads
Less about educating your audience about your brand and more making the most of your marketing budget. The short timeframe is sometimes enough to promote a new product or service.
Solution: Masthead video ads
These ads are not recommended for the average small business, but they can reap huge benefits if targeted correctly.
Wrapping your head around YouTube ads may be difficult at first, but if you need the support of a professional video agency in Berkshire behind you, Ginger Digital are here to help.
For a free video marketing review with a professional video production and marketing agency, handling all services in-house, then get in touch with Ginger Digital today.
Video marketing comes in many forms, certainly on platforms like YouTube, and pre-roll video ads are one great way to market your business.
We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.Start project
Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.
We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.
The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.
We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.
What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.
We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.