There is no universally-accepted way of executing a 100% successful social media marketing campaign. Purely because each campaign is (or at least should be) tailored to fit your business, goals and targets. Just because a social media campaign works for one organisation, that doesn’t necessarily guarantee you the same results or success.

Determining the success of social media ads and social media video marketing is down to a variety of tools, analytics and most importantly, a robust, cohesive strategy. Doing all of this will help boost your chances of success in the widely-competitive market of social media advertising, and Ginger Digital are here to help guide you through the whole process.

Firstly it’s important to look at the wide social media marketing business.

What is Social Media Marketing?

There’s no denying how vast social media has become. Billions of people worldwide are actively reacting, posting, sharing and engaging with content through social media platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn and many more. These sites are far more than just platforms to interact with friends and family. They have become effective (and essential) platforms for business owners to advertise to their prospects and target consumers.

That’s where the importance of social media marketing comes into play.

Social media marketing, put simply, is the process of creating content and distributing it (via individual social media platforms). This is done for the purposes of driving user engagement, building brand awareness and/or generating leads and sales.

Social Media Marketing

How to Do Social Media Marketing Properly

Social media has proven itself to be a vital and efficient asset to modern businesses. But each business has its own individual targets, whether this is to improve its website visitors, achieve more impressions or boost sales. The targets are unique to each company, and by extension, the most effective social media marketing campaigns will differ from business to business.

Additionally each social media platform is different, but in many cases, video marketing is an essential piece of the puzzle. Here at Ginger Digital, we believe video is vital to all digital marketing campaigns.

The reality is that, if you’re set on growing your business through targeted social media video campaigns, you need to take note of these 5 tips.

Top 5 Social Video Tips

Social media tips

Have a plan

The first step to a successful social media campaign is to develop a detailed, thorough marketing plan. What do you want to achieve with this campaign? How are you going to accomplish this? How can you analyse your results and track your progress? Going in blindly and hoping for the best is almost guaranteed to backfire.

Establish clear goals

Companies that struggle to measure their ROI through social media video campaigns often haven’t defined specific, tangible goals. To measure ROI effectively, you should establish these goals and build your campaign around specifically accomplishing these goals.

Understand your metrics

Commit to understanding the importance of your metrics. Whether this is reactions, comments, shares or views, think carefully about the content that is actually going to achieve the metric targets you’ve set.

Think quality over quantity

Don’t post content for the sake of it. Low-quality, poorly-thought-out posts tend to reach a fraction of your target audience, and as a result, engagement suffers. Instead, focus on the quality of your content, and establish a reason for posting. Social media ads are there to act as a voice for your business, so they should be used wisely.

Create authentic content

In this day and age, people crave unique and original content. This doesn’t just mean using video (although that is very much the future of social media marketing) but think carefully about how your social media content can reflect your brand, messages, strapline, values and more. People who relate to your content on an emotional level are more likely to engage with your social media ads and buy from you. Content and brand go hand-in-hand for effective social media marketing ideas. If these 5 tips resonate with you, you might like to know that Ginger Digital can help you achieve all of the above. We’re regularly contacted by people who need help with their strategy, and we can leverage the above to your organisation, and help you achieve tangible results with social media video campaigns.

Below is an example of a video we produced for a client Libreea to use specifically in their social media marketing.

Social Media Marketing Strategy Experts

If the list above has helped you reflect on your social media marketing content ideas, and you need help putting that into practice, then get in touch with Ginger Digital.

We can also carry out a video marketing review where we; review your website video content carry out an audit of your current video marketing and content, and provide you with a strategy for using video. If you’d like to take us up on this just give us a call.

Social Media Marketing

Video is at the heart of everything we do. We can assist with everything from video production to distribution. This puts your video content in front of your ideal prospects and customers with targeted social media and Google ads. We’re also digital marketing strategy specialists. Our 7 steps to success are at the heart of how we deliver winning campaigns for our clients. We’d love to do the same for you, so book in a call with Ginger Digital today.

  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

Start project

What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.