A big win for 2020!

Here at Ginger we are celebrating a Big Win! A Digital Video Campaign, ‘So You Think You Know Lathams?’   we ran for our client James Latham has won one of the major awards at the Construction Marketing Awards 2020 (CMA Awards).

The campaign was initially shortlisted into the final four of the ‘Best Mid-Range Budget (£25k-£50k) Campaign. This is one of the BIG ‘overall’ CMA Awards, and  last week we heard that the video campaign had WON! ’

This is testament to our whole team. The incredible video was produced by our fab Video Production team and the video campaign was run by our Digital Marketing Team.
And of course we couldn’t have produced the video without our client James Latham, who has such great products to showcase and promote.

This is what we call a truly joined up digital campaign with video at its heart!

The awards were held on 26th November. There were no 1st, 2nd or 3rd places, it was just win or bust. So we are chuffed to bits that our campaign won such a prestigious award!

So what is the ‘So You Think You Know Latham’s’ campaign?

James Latham are one of the UK’s largest independent distributors of timber, panels and decorative surfaces. They supply products to a wide range of customers, from contractors and merchants, through to designers.

In outline, the aim of the campaign was to raise awareness with the James Latham customers about the diversity of their product ranges.

Although they have been importing hardwoods into the UK since 1757 they don’t just sell wood. They are in fact one of the sectors’ most recognised suppliers of cutting edge materials technologies. These include decorative thermoplastics, solid services veneers and laminates.

Here’s the Video!

So here is the video we used for the campaign:

Amazing Case Study from our client!

Also, we’re delighted that our client James Latham also recently gave us an amazing video testimonial of the work we did for them.
This was filmed during lockdown due to COVID and was filmed using Zoom and edited by our fantastic production team. You can find out more about our Zoom filmed Case Studies here.

You can also find out more about the video campaign we ran on our portfolio page.

How we can help you with a video campaign

We can help you with a Video or Digital Campaign, and so just give us a call to have a chat. We’re more than happy to have an initial chat!

If you’d like to find out more about the video we produce please take a look at our separate website GingerVideo http://www.gingervideo.co.uk

You can either give us a call on 01488 670244 or contact us here

  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.