Why You Should Invest?

In 2021, as the world is still in the midst of the COVID-19 pandemic, content is crucial for any business. You need to think carefully about what you promote and how you distribute your message to your customers, who no doubt are affected by this virus. Video content is one of the most powerful tools to have in your digital marketing strategy. With billions of hours of video content being watched every single day, video marketing is one thing you can’t afford to ignore.

Businesses are adapting their digital marketing strategies to incorporate professional, high-quality, engaging video content. Ginger Digital has compiled just some of the benefits of video content marketing to drive home the point that you need it, regardless of what industry you’re in.

Do I Need Video Marketing?

The types of video you can create include:

  • Explainer videos
  • Video case studies
  • Product demos or reviews
  • Video presentations
  • Case studies or testimonials
  • Tutorials
  • Whiteboard animation videos

The list doesn’t stop there, and with a thorough, cohesive video marketing strategy, video content can bode well for your social media marketing, advertising and website.

Marketing Strategy image showing use of Facebook Ads, Google Ads, Social Media Ads,

But if you’re wondering whether you would benefit from video marketing services, you may be interested in the following statistics.

Taken from their 2020 report, Wyzwol found that 85% of businesses use video as a handy tool in their arsenal.

  • 80% of them say it has helped increase sales
  • 87% report an increase in website traffic
  • 83% say it helps with lead generation
  • 89% have reported a positive ROI

They also specify that 66% of consumers prefer watching product videos rather than read reviews or details.

According to the Content Marketing Institute, its B2B and B2C research for last year show that 71% and 66% (respectively) of marketers use video content.

From a social media marketing perspective, video is also vital.

Twitter reported a 6x increase in video content retweets, compared to photos.

Facebook reports over 8 billion video views per day.

YouTube content creators upload over 500 hours of new video every minute.

Showing YouTube play button - video marketing

That’s just the tip of the iceberg regarding its positive impact. So while convenient and efficient for the consumer, it also provides marketers with an attractive, versatile and cost-effective solution to reach their audiences.

Video content marketing allows companies to deliver their message to their target audience quickly. Effective content strikes an emotional chord through engaging visual and auditory storytelling, which is difficult to convey in hard copy.

How Video Content Marketing Can Help

As well as boosting conversions, sales and delivering outstanding ROI for businesses, here are some other reasons you should consider video content marketing:

  • Google likes video content.

Video content keeps customers on your site for more extended periods of time. Therefore, Google will recognise that people are spending more time on your website and reward you with higher rankings. It’s complicated as your YouTube videos will need to be SEO-optimised, with the right titles, descriptions and links. This is where the advice of video and PPC marketing specialists like Ginger Digital can help you.

  • Almost anybody resonates with video.

A video is an excellent tool for learning while being easy to consume. Long product descriptions just prove a little too exhaustive for busy people; more people are likely to engage with video. Depending on how you structure and distribute your video content, you can capture a large audience of your ideal, target customers, even if they’re not inclined to read your service or product pages.

  • Mobile influence.

It’s quite clear that marketing video on mobile devices is the future. Consumers from all walks of life watch videos on their smartphones, with YouTube ads and Google video ads proving more likely for them to strike an emotional connection with brands. Businesses should pay attention to the growth of mobile video content and ensure they’re catering primarily for them, whilst not ignoring desktop or television viewers.

  • It builds trust with your audience.

Trust in your business and brand leads to positive conversions and sales. Digital marketing itself is focused on building that long-term trust anyway. So rather than trying to sell straight away, you’ll likely find that producing engaging, informative videos will strike that proverbial match.

Whether it’s explainer videos, case studies or whiteboard animation videos, you can begin fostering that trust with your audience, giving them confidence in your business and brand.

Video Production and Marketing Agency

Ginger Digital is not just a video marketing agency; we have an in-house video production team. We can film anything from animation or promotional videos to training and e-learning videos.

Not only can we help create that video content you need, but our expert team can distribute it across your social media channels, Google, YouTube and on your website or landing pages.

Our 7-step digital success strategy is crucial to your successful video marketing campaign. Give us a call to see how we can help.

  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.