Have you ever thought about running PPC (pay-per-click) advertising campaigns? If it’s crossed your mind, you may want to consider aligning your efforts with professional, high-quality video production. Video advertising can be a fantastic asset to your business. This guide should provide you with enough convincing information to give some serious thought to PPC ads.

Paid Video Advertising Campaigns

Not only are paid video ad campaigns excellent for helping your business grow, they can also be used regardless of what your marketing goals and objectives are.

So, whether you’re trying to get your organisation in front of a broader, more diverse audience, generate a solid funnel of potential leads, or promote your business on various platforms, video marketing is the way forward.

Marketers within organisations and small business owners rightfully recognise the potential of professional video content. You can create all kinds of marketing collateral with it. Examples of content are; whiteboard animation videos, explainer videos, on-site event conference streams, talking heads videos, video case studies and more. 

The beauty of video content is that it’s versatile and transferable. This means that it can be used in various video marketing strategies. Video PPC is one of the most effective. Below we’ve outlined seven reasons to consider using them for your business.

7 Reasons to Use PPC Ads

1. Flexibility with Video Ad Placement

One of the benefits of video advertising over traditional text or image advertising is that you have substantial control over ad placement. 

Within a video, you can decide whether you want your video advertisements to appear at the beginning (pre-roll), part-way through (mid-roll) or at the end (post-roll). The most common is the pre-roll video ad. It’s also one of the most impactful types of YouTube advertising and one we’ve delved deeper into in a previous blog post.

2. Video PPC Ads Drive Engagement

Video marketing is growing in popularity, particularly on social media platforms such as Twitter, LinkedIn, Snapchat, TikTok, Facebook and Instagram. However, it’s not just social media videos that can benefit a business. YouTube ads also make great opportunities to target potential customers. 

PPC ads

So, statistically, whether using YouTube video ads or social media ads that include video, they will attract more engagement and, by extension, more clicks and potential conversions if the video is targeted well. Ginger Digital also provide standalone Google Ads without video, get in touch to find out more.

3. Effective Use of Marketing Budget

Digital marketing budgets shouldn’t always be exclusively reserved for Google Ads, Facebook ads or other specific types of online advertising. Video ads have a more flexible budgeting solution, allowing you to stretch your budget further than traditional PPC advertising. 

Luckily, with the variety of YouTube ad types (e.g. in-stream, bumper or display ads, among others), these tend to have a low CPC (cost per click). Luckily, Ginger Digital provide all of the above services, which can be tailored to your specific budget and goals.

4. Professional Video Production Establishes Value

You can explain complex services, demonstrate how you’re different, add value or solve problems with videos summarising all salient points concisely and effectively. Your customers are likely to pay attention to paid video ads that address specific pain points.

5. Video Helps You Reach More of Your Target Audience

Running PPC ad campaigns using Google Ads is quite competitive, particularly when you consider the wide range of keywords to bid on. However, there is a risk you may not be advertising to the right audience. In contrast, you can broaden your reach with video ad campaigns running on YouTube, Facebook and other social media sites.

Above is an example of a video that was used in a PPC campaign

6. Strike an Emotional Connection with Customers

On the note of audience targeting, videos make for dynamic opportunities to tap into the emotional side of your customers. There are many ways to trigger an emotional response, such as music, voiceovers, sound effects, colours, branding, etc. The better you execute this, the more likely your audience will remember your brand.

7. Supports Other Digital Marketing Efforts

PPC campaigns tend to benefit from time spent testing and refining the strategies. They often require adjustments to account for new video marketing trends. However, PPC marketing campaigns using Google Ads often complement a video advertising strategy and vice versa. Incorporating video in your channels while running standard PPC and social media advertising campaigns means you can tap into other audiences or markets and potentially generate more sales and leads.

Free Video Marketing Review

To book a free video marketing review with Ginger Digital and assess your video campaigns’ potential, get in touch via our contact form.
If you’d like to find out more about our video production services please visit our sister company website GingerVideo.  As an award-winning video production agency specialising in various types of video ads, campaigns and strategies to help you increase brand awareness, sales and conversions, our expert team would love to speak with you.

  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.