5 Tips to be Successful at Video Marketing Campaigns

Not every business can execute a video marketing campaign which goes viral straight away. For every John Lewis or Sainsbury’s Christmas video ad, there are thousands upon thousands of videos which don’t go viral. It’s rare to go viral on the back of video , or even digital and social media marketing campaigns, and it shouldn’t be a business’ primary goal.

Instead, businesses would be best served to focus on executing an overall marketing strategy, involving video, which is successful.

Video Content Marketing

As far as Google PPC and social media ads are concerned, video should be an integral part of marketing campaigns. Ginger Digital offer a unique service where we develop paid video ads (using Google and YouTube ads) to execute PPC and social media campaigns which, statistically speaking, increase conversions for our customers.

As video marketing specialists, we take great pride in building paid video campaigns to turn prospects into clients or customers. Ginger Digital also specialise in video production, in anything from whiteboard animation to live-action case study videos.

It’s excellent if a business recognises the importance and value of video to their marketing strategy, first of all. But how can they put video into an effective, successful campaign? The team at Ginger Digital have outlined some of our tips to help you recognise compelling video content, which can be applicable to PPC and social media advertising campaigns.

How to Make Your Video Marketing Campaigns Work

Your video should tell a story.

Don’t repeat or rephrase the same marketing spiel that everyone has heard hundreds of times before. Your brand and business needs its own identity, and shouldn’t copy a successful brand’s. Therefore, if you put the physical sale at the back of your mind, instead focusing on telling a story, you can concentrate on giving your customers an emotive sell. Video campaigns are great opportunities for storytelling, you can showcase brand, culture, people and products in subtle and effective ways.

Keep it short and concise.

It’s widely-recognised that you have the first few seconds to win your audience over. Experts recommend you keep your video short and to the point, therefore you should ensure these first few seconds grab your audience’s attention. Try using this window to make your video convey its value and answer the proverbial, “why should I watch this?”

Use humour (where appropriate).

Humour is good to use in certain situations, but if executed well, a business can reap so many benefits from using humour in their video marketing campaigns. The key point here is that businesses should not feel constrained by what’s worked before in their industry, and should not try and copy or replicate what’s worked before. Stand out and take advantage of what makes your business unique. Do it in a way that engages your audience and makes them laugh.

Use video to educate your audience.

Video marketing is a good opportunity to educate your customers on who you are, what you do and what makes you different from your competitors. It’s great as many people are visual learners, and education can come in many forms. Video content is easily digestible for most, which can provide an element of social proof your product or service works. Video case studies are excellent ideas for educating customers. You can even add an element of humour to these video PPC ads and video social media ads.

Video Marketing - chemical reaction

Ensure you have the video distribution strategy nailed down.

Video content is great for both PPC and social media marketing, but it’s important that you know what you’re doing. Using video helps you stand out and outperform ‘normal’ paid adverts. But you need to have the marketing strategy figured out if you want to track results and measure your campaign success. Video must be central to all stages of your customer journey, where different videos can be used throughout the sales and marketing funnel.

Hopefully the above tips have helped give you some inspiration, but if you would like help putting that into practice, then why not call Ginger Digital?

Video Marketing Agency

If you are looking to increase your sales by incorporating effective, engaging videos into your digital marketing campaigns, or want to find out more about marketing strategies, Ginger Digital want to hear from you.
We can also carry out a video marketing review where we; review your website video content, carry out an audit of your current video marketing and content, and provide you with a strategy for using video. If you’d like to take us up on this just give us a call.

Would you like a video marketing review?

With video at the heart of your campaign, the team at Ginger Digital can help you drive sales and reach your target customers on Google, YouTube and social media. Book a call with Ginger Digital.

  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

Start project

What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.