Ginger Digital

01488 670244

What was the purpose of the video?

Basingstoke Council came to us at Ginger, as they needed a video that would help to promote Basingstoke in terms of inward investment. They needed to show the benefits of Basingstoke as a base for businesses and as an alternative to London.

How we helped

We planned and produced 4 videos that promoted Basingstoke. We focused on some large companies that had relocated from London to Basingstoke. This ranged from lifestyle and financial benefits for both the businesses and also employees.

We ran a YouTube campaign, niching down to the specific areas that needed to be targeted. This included parts of London and the surrounding areas.

What were the results?

The campaign ran for 3 months, with a small budget of just £100, and the video received 2,300 views. Basingstoke Council achieved their aim of raising the profile of Basingstoke to their target audience.

  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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Recent projects

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    See our work

    What our clients say

    • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

      Iain Gray, Business Growth & Partnership Manager, MSC R&D

    • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

      Stuart Devoil, Group Head of Marketing, James Latham Ltd

    • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

      Victoria Hormigo, Managing Director, Libreea

    • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

      Wesley Dowe, Capture Consultant, Kefron

    • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

      Chris Jones, Chief Operating Officer, Nymad

    • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.