What was the problem James Latham was facing?

James Latham approached us, as they wanted to raise awareness of the full range of products they stock amongst their target audience.

James Latham are one of the UK’s largest independent distributors of timber, panels and decorative surfaces, and they supply products to a wide range of customers, from contractors and merchants, through to designers.

In outline, the aim of the campaign was to raise awareness with the James Latham customers about the diversity of their product ranges.

Although they have been importing hardwoods into the UK since 1757 they don’t just sell wood, they are in fact one of the sectors most recognised suppliers of cutting edge materials technologies, including decorative thermoplastics, solid services veneers and laminates

How we helped

We produced a filmed video called ‘So you think you know Lathams’ and used this at the heart of a PPC campaign which ran across Google and all social platforms.

What were the results?

We ran a campaign over a month long period. The video had 440,566 impressions and 211,441 views. On top of this 1,200 people clicked through to the site and they generated over £400,000 in sales.


  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

Start project

What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.