Promotional Event Video
What was the purpose of the video?
The Thames Valley Marketing Forum was a forum that we established, which included a series of events for a specified target audience.
We needed to find Marketing Managers, Marketing Directors or Business Owners who would benefit from attending the event.
How did we help?
We filmed an actual event and then produced a promotional video that would promote future events.
We then integrated the video into campaigns on Google, YouTube and other Social Media platforms, both organically and using paid advertising.
What were the results?
We targeted the video at our required audience, which were Marketing Managers, Marketing Directors and Business Owners. We successfully filled the places at the future events we ran.
We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.Start project
Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.
We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.
The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.
We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.
What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.
We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.