Using video in your social media campaigns

If you’re struggling to get your social media message to your target audience it’s almost certainly because all social media platforms are now monetised. This means that organic reach has taken a nose-dive across most social platforms.

Are you a business that is throwing money at paid social in an attempt to widen that reach? You might be getting some sort of return, but without knowing what you’re doing, you are almost certainly wasting money.

We work with both B2B and B2C clients to help them generate more leads and increase brand awareness using social media ads. What platforms do we use in our clients’ campaigns? In the main; LinkedIn, Facebook, Instagram and Twitter.

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Facebook and Instagram ads

They offer a high degree of targeting, and are relatively cheap advertising platforms. Therefore we produce cost effective results for both B2B and B2C clients. Find out more here.

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LinkedIn ads

We can reach highly targeted groups of professionals. It’s particularly effective for businesses looking to attract the B2B market. Find out more here.

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Twitter ads

It’s a fast moving platform and paid advertising is the way to stand out in the newsfeed. Find out more here.

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  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.