Facebook and Instagram advertising

Are you using Facebook and Instagram as organic social media platforms but not getting the results you hoped for, and need? Or have you been dabbling in paid advertising yourself but not managed to see the results you desire?

Facebook is commonly seen as a B2C social media platform. As there is very high degree of targeting available we find it a very effective way of advertising. 

Like it or not Facebook holds a HUGE amount of data about anyone using the platform, to its advertising advantage!

It also has the huge advantage of having reasonably low advertising costs, with the cost per click being often cheaper than Google’s search ads.

We take a multi- pronged approach with our clients – using outbound marketing, remarketing and building ‘lookalike audiences’ within the Facebook platform.

Here at GingerDigital, we find that Facebook advertising works really well when added to the mix of other platforms in a strategy.

Your target audience then becomes exposed to your brand over a number of different platforms, and they are then more likely to engage with you.

We’re passionate about the results we’re achieving for our clients using video.

Facebook is actively encouraging brands to get on board with video – having made an algorithm shift towards this.

Give us a call if you’d like to chat about how we can help you by creating highly targeted Facebook campaigns.

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  • Research
  • Campaign architecture
  • Ad creation
  • Bidding strategy
  • Analysis
  • Optimisation
  • Refinement

Success strategy

We have developed a 7-step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.