Using YouTube video ads to grow your business

We all know that people visit YouTube to view video content, this is the reason that video ads are the most effective way to reach your target audience.

Google owns YouTube, and this is a huge benefit, as it takes the search history from the two biggest search engines on the web into account when serving video ads.

The YouTube ad format relies solely on video. Our experience in video production, combined with digital ads means we are ideally placed to help you get in front of your target audience. When used correctly they can be the secret weapons in your marketing armoury.

YouTube is an extremely cost effective advertising platform; meaning you can reach your target audience with video ads for a low cost per view.

There are several different options we can use for advertising on YouTube, and we will discuss these with you, choosing the right solution to drive the best results for your company.

Give us a call to talk through your aims and we can discuss how we can help you maximize your investment by driving new enquiries and sales.

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  • Research
  • Campaign architecture
  • Ad creation
  • Bidding strategy
  • Analysis
  • Optimisation
  • Refinement

Success strategy

We have developed a 7-step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.