What is interactive video and how can we help you?

Have you ever watched a video and wished you could find out more about something you see? Well, interactive video can do just that and is taking the video world by storm.  But what exactly is it?

It's an incredible new tool that will supercharge your videos by allowing the viewer the opportunity to actively engage with your content. It's a video that has interactive elements added within it, and these then allow viewers to engage with the content. Viewers can then make their own choices about what they see in the video.

Interactive video increases engagement

It's a marketer's dream! Here are just a few features:

  • It increases engagement, making it more likely you'll retain the viewer
  • For sales videos, you can convert more leads and sell more products
  • You are far more likely to maintain the viewers’ interest in the videos due to their interactive nature

Why you should be using interactive video?

Whether your videos are for marketing, sales, corporate training or education, there is usually certain information in the video that you’d consider vital for the viewer to digest. Interactive video helps them do just this.

Data, analytics, and reports are vital assets for any marketing strategy and interactive video gives you a great insight into the viewer’s behaviours and viewing journey. In addition, the marketing data and analytics that can be gained from the platform is incredible:  

  • You can track far more than just impressions, engagement and conversions, as the video can be linked to Google Analytics
  • You can gain some essential marketing data from using it; such as asking the viewer their name, the name of their company, their role, topic of interest and more

Interactive video is a great way you can increase the chances of the viewer focussing on that content.

Please give us a call to discuss how interactive video could improve your content marketing. We would love to discuss your project.

  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.