Incorporating video into your social campaigns

If you’re a brand, marketer, or just use social media on a daily basis then social video will already be front of mind.

Video is central to any marketing strategy and video has grown to be the most in-demand and engaging content on social media.

Our video production and video marketing experts help make social videos that are effective for your business’ goals from audience growth to increasing engagement.

Social video isn’t as simple as just cutting down a standard video – it needs several key attributes:

1. It needs to be designed specifically for social platforms

It’s crucial that social video is designed specifically for social platforms. The video needs to be optimised so it can be viewed on all devices.

It also needs to be able to be watched without sound. The message needs to be clear with subtitles or supporting text.

2. It needs to be short and sweet!

Social Video needs to be short!

How long is short? We advise videos should typically be between 30 secs and 1 minute. Therefore a carefully crafted message is needed, with a strong start to draw people in.

3. It needs to be targeted

We produce social video that is directed at your audience. This will be the audience you already have and the audience you want to target. That means the right subject, content and type of video – one your audience will want to watch and engage with.

Social media video

4 .  Lastly… it’s all about engagement

Engagement may not be your only goal when using video on social media, but it’s a powerful way to grow your audience. Encouraging social actions such as likes, comments and shares are great ways to maximise the reach of your video.

We are also able to help you to gain more reach by using the mix of video and paid advertising on platforms such as Google, YouTube, LinkedIn, Facebook, Instagram and Twitter.

If you would like to incorporate video into your social media then get in touch with our dedicated video marketing team today.

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  • Objective setting
  • Keyword research
  • Campaign creation
  • Ad copy
  • Set campaign live
  • Optimisation
  • Reporting

Success strategy

We have developed a 7-Step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

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What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.