Using video on your website

Video is now central to any video marketing plan and it’s now become the norm for video to be a major part of your website.

Here at GingerDigital, we help our clients stand out from their competitors by using video to engage the users on their site, prompting them to spend longer on the site and giving them more reason to stay.

We think of a website as a sales funnel and plan the videos on your website accordingly.

We help to quickly deliver your message, engage website viewers and give your company a personality by bringing it to life.

We’ll plan and produce a collection of videos that will help clients to move through your website, until they are ready to buy from you.

Importantly, the videos will also boost the SEO on your website.  Search Engines such as Google and Bing LOVE new content, especially video. As Google owns YouTube, adding video content is like gold dust! We don’t only create the video for our clients’ website but we’ll also ensure it’s optimised for SEO to ensure they are getting the full benefits. We will also help with the SEO of client’s videos on their YouTube or Vimeo channels.

Here are a few examples of the types of videos we produce for our clients and their benefits:

  • A Home Page Video
    – helps to orientate the user and gives an overview of how you will be able to help them.
  • Product or Service Videos
    you can showcase your product or service to encourage your audience to make a conversion on your site.
  • Case Study Videos
    – your prospects will all have a problem they need to solve and this is your opportunity to show them how you can help them.

Other types of videos that are powerful on websites are company showcase videos and videos of the team – these all help give personality to you business. As they say - ‘people buy from people!’

Get in touch with the GingerDigital team today for more information on website videos and how we can help your business.

Start project

  • Research
  • Campaign architecture
  • Ad creation
  • Bidding strategy
  • Analysis
  • Optimisation
  • Refinement

Success strategy

We have developed a 7-step digital success strategy to ensure we are providing the best service possible. We also pride ourselves on being transparent in our process throughout, ensuring our clients are fully informed with regular reporting.

Start project

What our clients say

  • Ginger have generated really good quality leads, we are excited by these early results and look forward to even greater gains in the following months.

    Iain Gray, Business Growth & Partnership Manager, MSC R&D
  • We’ve been really pleased with the results. Over the 3 week campaign our website views increased by 400%, the video had over 80,000 views, and we sold £300K of our product.

    Stuart Devoil, Group Head of Marketing, James Latham Ltd
  • The best news was that the video, which was for a specific event was responsible for an increase in attendees signing up for the event. After the video went live we had to increase the event room capacity.

    Victoria Hormigo, Managing Director, Libreea
  • We visited Ginger's studio to film content for our company's website. The team were extremely helpful and clearly experts in the services they offered.

    Wesley Dowe, Capture Consultant, Kefron
  • What really impressed us about working with Ginger is that they are so much more than just a video production company; they took our marketing strategy and built around that in order to give us the right product.

    Chris Jones, Chief Operating Officer, Nymad
  • We want to add real value to our clients and in Ginger we found a partner that understands what we are trying to get across and are also able to deliver that in a really effective way.